Always Continues to Inspire with their Call for Girls to #KeepPlaying

from Ashleigh McLaughlin

The recent years’ focus on feminism and empowerment for young girls and women has been an encouraging shift in the narrative for young women who play sports.

What continues to be a startling statistic, though, is the data discovered by the Women’s Sports Foundation’s, who found that more than 40% of girls drop out of sports all together by the age of 14, hindering their confidence long term.

Always has made a concerted effort to put themselves at the forefront of shifting girls’ expectations for themselves through their #LikeAGirl campaign. Their latest installment, titled “Keep Playing,” encourages girls to silence the internal (and external) voices that may discourage them from pursuing the sports they love.

You can watch their powerful PSA here:

This motivational piece shows young girls speaking out against stereotypical barriers and limiting societal expectations.

Whether its rugby, boxing, weightlifting, or golf, one of the most powerful statements featured in the campaign is that from a young girl who delivers a poignant message to girls who love sports that may be deemed unconventional:

“You are worth it, and you deserve to play any sport you want to play – so don’t let anyone tell you that you can’t do it.”

Wise words from a young woman who refuses to let perceptions stop her from pursuing her dreams. Golf claps for Always, whose commitment to rewriting the rules for girls has inspired millions.

Watch more inspiring videos from the creators of the #LikeAGirl campaign, and learn more about our movement to inspire girls to learn and play golf for life, and how you can get involved here.

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